Maui Today Production
If you live in a popular tourist destination and have a passion you want to share with the world, a tourist business may be the thing for you. But, as every business owner knows, the key to success is not always as straightforward as jumping straight into things and watching your business grow overnight. Marketing a business in the tourism industry takes hard work, and it’s all about knowing what to do to get ahead of your competitors.
No matter what your goals are for your business’ future, implementing the right marketing strategy can help you to achieve them faster. Don’t worry if you’ve not put much thought into your marketing until now – it’s never too late to get started. If you’re looking for advice, take a look at our 6 sure-fire ways to make your tourism business stand out from the crowd:
Social media is an essential for any growing business that wants to be successful, but it’s all the more important for businesses in the tourism industry. What’s the first thing that many people do before they even book a vacation? They head online, and search for everything they might need to know about the destination they’re visiting: the hotels in the area, the transportation links, and the things to do.
If you can get yourself noticed on social media and reviewing websites like TripAdvisor, you’re already a long way ahead of your competitors. Make sure your branding is really clear wherever you’re featured. Encourage your customers to give you a rating, and with a bit of hard work and dedication, you might even end up as one of the top-rated businesses in your area. Which is the best sort of publicity you could ask for.
Optimise your SEO
It’s all too easy to put your website on the backseat when you’re in the tourism industry, because – and you’re partly right in thinking this – your business is all about the here and now. That said, while a good majority of the customers you’ll pick up will be spontaneous purchasers, you should never undervalue the power of a professional website that delivers valuable content. And there’s no point in having a website if it’s not being seen by anybody.
If you’re new to SEO, save yourself the fuss and hire out a professional who can do the job for you. They’ll help you to get the most out of your SEO potential, handle all the technical stuff for you, and put you literally ahead of your competitors in all the right places.
Consider video marketing
The tourism industry is all about the visuals, and you can really use the beauty of your location to your advantage. One of the easiest ways to encourage tourists to visit your business is to create a clever video that clearly links your business with the location you’re based in, telling customers that they need to stop by at your business while they’re enjoying their vacation at wherever it is you’re based.
Video marketing of any form is best produced by the experts, so it’s worth looking into a local video production company and running through your ideas with them. They’ll have access to all of the latest recording tech, and a team of creative masterminds who can help put your ideas into action. It may just be one of the best investments you make for your business.
While businesses elsewhere might be moving away from the more traditional forms of marketing, in the tourism industry, traditional will always have its place. Don’t just copy off everyone else with flyers taped to the local bus stops and radio ads, though. The more creative and unique you can be with your traditional advertising, the keener people will be to come and visit you.
Traditional advertising is all about location. You need to position your advertising in places where tourists are most likely to stop and think, “actually, visiting so-and-so sounds like a great idea right now.” If you’re a nightclub, look into advertising nearby to restaurants and cocktail bars, where people will be more likely to take up the offer of a night out clubbing after a drink or two.
Deal with the negative
One of the major problems with working in the tourism industry is that one person’s less-than-perfect experience can have the potential to damage the entire reputation of your business. And unfortunately, there’s no avoiding the bad reviews – even if you believe your business is consistently exceptional, opinions are subjective, and there’s always going to be that one person who doesn’t agree with the way you do things.
The key is to handle the negatives like a professional. Try not to let them get to you personally, even if that’s easier said than done. On reviewing websites, respond courteously to negative reviews and take the approach of “the customer is always right”. Offer your apology and defence where necessary – although don’t be too defensive, or you risk coming across as aggressive. Usually, that’ll be all it takes for you to quieten things down, and you can focus on moving forward to better reviews.
Build up a reputation
Reputation counts for a hell of a lot when you rely on tourism for a living. The better the long-term reputation you can build up, the higher the rewards you’ll reap from it. And if your reputation starts to waver, you might really struggle to reclaim that positive image of your business again.
One of the best things about being a tourist business is that you have the potential to be a part of somebody’s amazing vacation experience that they’re likely to remember forever. Providing you give them the exceptional service they expect, you might even find yourself making repeat customers who return to you on their vacation year after year. That sort of reputation will really bode you well, and word of mouth can get you a long way in the industry.
Stop for a second. Now think about all the content you’re presented with on a daily basis. Chances are, they generally fall into four categories: image, text, audio, and video. Now – and be honest here – which is your favourite? Which, if you had to pick, would you prefer to consume for the rest of your life?
Chances are, you picked video. We’re not mind-readers; it’s just that video has it all. When it comes to business promotion, video advertisement has always been the easiest way for brands to deliver messages to customers, simply because it’s so easy to digest.
Unlike with images and the written word, you can’t just skim over a video recording. If video advertisement is done rightly, it has the power to draw a consumer in just by the words that are being spoken, and the picture that’s on the screen. Now that’s the sort of powerful marketing that you need for your business.
If you’ve been considering producing your own low-budget video advertisement, stop right there. Your intentions are there, but you’ll never achieve the same results as if you invested in working with a video production service. A video production service is exactly what you need for your business’ marketing goals. Here are 5 reasons why:
They know your brand
The whole purpose of a video advert is to communicate your brand, and everything it stands for, to your prospective customers. The experts at a video production service will spend a lot of time getting to know you as a person, your products or services, your history, your aims, your values… everything that makes your business what it is today. It’s only then that they’ll be able to produce something that truly reflects your brand and the message you’re trying to get across.
They offer a new perspective
Do you ever feel like you know your business a bit too well? It should be a good thing, but it can be surprisingly limiting when it comes to trying to think outside the box for new ways to market your business. Luckily, video production services are an infinite source of creativity, and you can guarantee that the experts you collaborate with will be able to work their imaginations and produce an advertisement for your brand that’s nothing short of ingenious.
They know what they’re doing
Working with someone who really knows their stuff is essential if you want to feel like you’ve come out of the situation with money well spent. The professionals who work at video production services are experts at what they do, so you can fully put your trust in them to do a good job of whatever it is you’re after. With their inventory of all the latest tech and industry knowledge, you can rest assured that a video production service can pull out all the stops.
They take the pressure off you
As a business owner, you’ve got enough on your plate with managing a team, dealing with sales, handling customers and trying to keep up with your admin work that thinking up a marketing strategy is probably the last thing that’s on your mind. A good video production service will take the task of creating a marketing advertisement entirely out of your hands, so that once the initial briefing’s out of the way, you’ll be able to get on with the important daily tasks.
They can help you build connections
Video production services are often in ties with all number of creative individuals and businesses who truly understand the value of doing a good job for their clients. While you might not be looking for a photographer, actress, designer or copywriter right at this moment, you never know when those connections might come in handy in the future. It’s worth taking advantage of your video production service’s industry knowledge and noting down some contact details for future reference.
If you’re fully convinced to get in touch with a video production service right at this very instant, you might be wondering where on earth to get started. How do you choose the right video production service for you? How can you ensure that they understand your values? And how do you know that they’re going to be worth the investment?
First off, don’t jump into anything too fast. Research is essential if you want to make sure you find a video production service that’s the right fit for you. Check out a few websites, look at reviews and testimonials, and try to find portfolios of past work wherever possible.
Before you go anywhere, there’s nothing wrong with giving a video production service a call and asking a few questions yourself. It’ll be necessary for both sides to know exactly what it is that you’re after from the get-go, and even if you’re not entirely sure, that’s fine too. You want to make sure you can find a video production service that can create a quality video that’ll attract interest, clicks and real customer attention – which is exactly what your business needs.
Here is a (very partial) list of movies and music videos that are have sections filmed in Maui. Wiki has a little more extensive list if you want to check our just a list: https://en.wikipedia.org/wiki/List_of_films_set_in_Hawaii. As you go through the list, think about how the producer can find all the spots that the filming should take place. That is where a local production company and a location scout (many are not familiar with this process, but it’s a vital process for a production) comes in to the picture. Location scout can help with finding the right place to film and they can also help navigate the legal concerns for filming for that area since the laws are very different for each municipality.
2007 – Pirates of the Caribbean: At World’s End
There’s a Maui tourism Web site that claims a scene from the third Johnny Depp adventure was shot in Pukalani. I wish! Who wouldn’t want to see Captain Jack Sparrow stop off at Pukalani Superette for a Spam Musubi? But I digress: a portion of the Disney blockbuster was filmed in Kaupo, and Molokai got the rest of the Hawaii filming.
2004 – Riding Giants
For some people “Hawaii” reminds them of surfing. This documentary about surfing and its history shows Peahi, Maui.
2003 – The Hulk
Ending scene of the movie The Hulk was filmed in Kahakaloa side of Maui.
2002 – Die Another Day
Iconic opennin surfing scene of this 007 franchise was filmed in Peahi. No, it is not Pierce Brosnan surfing, but professional surfers – two of the best surfers in the world on that massive wave.
1997 – Turbo: A Power Rangers Movie
Some fight scenes are from Iao Valley, Maui.
1993 – Jurassic Park
Jurassic Park is famous for being fimled Hawaii. Famous location for it is Kualoa ranch on Oahu. Most other scenes are from Kauai, but there are some scene with the T-Rex that Maui was filmed in.
1992 – Baraka
Awesome view of the Haleakala crater is shown about seventeen minutes into this documentary.
There are many music videos filmed in Hawaiiand here are some music videos filmed in Maui and other Hawaii islands
SZA – Garden (Say it Like Dat)
Filmed in Maui – This music video was location scout by Maui Production Company called Hana Productions.
Jason Mraz – I’m Yours
You can see glimps of Kauai and Oahu on this music video.
Sheryl Crow – Soak Up the Sun
This was done in Oahu. Got nothing to do? Soak up the sun and lighten up 🙂
Colbie Caillat – The Little Things
Kauai it is. Many people come to Oahu and are surprised how metropolitan the island is. Kauai on the otherhand is a totally different story. It’s probably what you might have thought “Hawaii” is supposed to be.
T.I. – Why You Wanna
Filmed in Oahu
Mary J. Blige – Everything
This one is filmed in Kauai. Dramatic nature landscape that is untouched is what Kauai shows the best.
Kīhei Charter School’s upcoming schedule of open house registration information meetings and registration dates for the coming school term are now available.
John Colson, Chief Operating Officer of the Kīhei Charter School, made the announcement for the school term, which runs from Aug, 5, 2019 to May 29, 2020.
Open House Information Sessions will be held on the newly- constructed Kīhei Charter School campus at 650 Līpoa Parkway, Kīhei, in the Maui Research and Technology Park, above Piʻilani Highway. All Open House sessions begin at 5 p.m. Open House information dates are: March 6, March 14, March 19, and March 27. Sessions are open to the public and consist of a tour of the new three-story campus and an explanation of the school’s unique programs, including Project Based Learning.
Applications to apply for enrollment in the Kīhei Charter School will be available beginning March 6 at any of the information sessions or by going online to the Kiheicharter.org website. Completed applications must be turned in to the 650 Līpoa Parkway office or be mailed to the Kīhei Charter School at P.O. Box 1098 Kīhei, HI 96753 with a postmark by March 31. No e-mail or fax applications are accepted.
The government shutdown delayed Southwest Airline providing service to Hawaii, but it is making progress. A Boeing 737-800 belonging to Southwest Airlines arrived at Honolulu International Airport on Tuesday. Southwest still has to go through