Stop for a second. Now think about all the content you’re presented with on a daily basis. Chances are, they generally fall into four categories: image, text, audio, and video. Now – and be honest here – which is your favourite? Which, if you had to pick, would you prefer to consume for the rest of your life?
Chances are, you picked video. We’re not mind-readers; it’s just that video has it all. When it comes to business promotion, video advertisement has always been the easiest way for brands to deliver messages to customers, simply because it’s so easy to digest.
Unlike with images and the written word, you can’t just skim over a video recording. If video advertisement is done rightly, it has the power to draw a consumer in just by the words that are being spoken, and the picture that’s on the screen. Now that’s the sort of powerful marketing that you need for your business.
If you’ve been considering producing your own low-budget video advertisement, stop right there. Your intentions are there, but you’ll never achieve the same results as if you invested in working with a video production service. A video production service is exactly what you need for your business’ marketing goals. Here are 5 reasons why:
They know your brand
The whole purpose of a video advert is to communicate your brand, and everything it stands for, to your prospective customers. The experts at a video production service will spend a lot of time getting to know you as a person, your products or services, your history, your aims, your values… everything that makes your business what it is today. It’s only then that they’ll be able to produce something that truly reflects your brand and the message you’re trying to get across.
They offer a new perspective
Do you ever feel like you know your business a bit too well? It should be a good thing, but it can be surprisingly limiting when it comes to trying to think outside the box for new ways to market your business. Luckily, video production services are an infinite source of creativity, and you can guarantee that the experts you collaborate with will be able to work their imaginations and produce an advertisement for your brand that’s nothing short of ingenious.
They know what they’re doing
Working with someone who really knows their stuff is essential if you want to feel like you’ve come out of the situation with money well spent. The professionals who work at video production services are experts at what they do, so you can fully put your trust in them to do a good job of whatever it is you’re after. With their inventory of all the latest tech and industry knowledge, you can rest assured that a video production service can pull out all the stops.
They take the pressure off you
As a business owner, you’ve got enough on your plate with managing a team, dealing with sales, handling customers and trying to keep up with your admin work that thinking up a marketing strategy is probably the last thing that’s on your mind. A good video production service will take the task of creating a marketing advertisement entirely out of your hands, so that once the initial briefing’s out of the way, you’ll be able to get on with the important daily tasks.
They can help you build connections
Video production services are often in ties with all number of creative individuals and businesses who truly understand the value of doing a good job for their clients. While you might not be looking for a photographer, actress, designer or copywriter right at this moment, you never know when those connections might come in handy in the future. It’s worth taking advantage of your video production service’s industry knowledge and noting down some contact details for future reference.
Getting Started
If you’re fully convinced to get in touch with a video production service right at this very instant, you might be wondering where on earth to get started. How do you choose the right video production service for you? How can you ensure that they understand your values? And how do you know that they’re going to be worth the investment?
First off, don’t jump into anything too fast. Research is essential if you want to make sure you find a video production service that’s the right fit for you. Check out a few websites, look at reviews and testimonials, and try to find portfolios of past work wherever possible.
Before you go anywhere, there’s nothing wrong with giving a video production service a call and asking a few questions yourself. It’ll be necessary for both sides to know exactly what it is that you’re after from the get-go, and even if you’re not entirely sure, that’s fine too. You want to make sure you can find a video production service that can create a quality video that’ll attract interest, clicks and real customer attention – which is exactly what your business needs.